In a space that seems to be broadly split into either head shops or bespoke THC purchasing experiences we saw the opportunity for a relaxed, normative, and light hearted approach to
the local dispensary.

With collage elements and cartoon drawings its not a place that takes itself too seriously. This should all be normal, just be chill be about it.

Role
Creative Director
Contributions
Creative Direction, Design
High Hopes Cannabis
Contributors

Chris Milne, Joe the Architect

Fonts
Macabre by Dave Coleman XXX by XXX
The mascot was designed to take advantage of the names of the endless strain variations.
A collage style of illustration was chosen for visuals, leaning in to the idea of heady almost surreal visuals.
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