Since 1987 the New England Mountain Bike Association is a 501c3 non-profit, whos mission is to promote mountain biking and to protect and preserve and grow New England mountain biking trails. Partnering with land owners, local governments, and legislators the are a fixture in the regional scene. Their magazine is a quarterly publication that goes out to all their members and allows them to highlight major initiatives and chapter projects. This project was a complete redesign of the magazine and the content creation processes.