These product interstitials were concepted
and devised to act as unique branded elements
that brought a moment of magic to
the in-product experience.

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We decided to pivot away from the old illustration style. This was a matter of process as much as taste. Sure, we could make 15 assets in the old realism based sketch style. But could we do 100? 200? Literal ideas become harder to concept as you use up the clearest ideas this forces the quality to dip.

Abstract ideas don’t share these constraints. Our experiments led to a geometric style. We messed with flat graphics, dimensional graphics, and, finally, both. There was something unexpected and special about watching transitions that appeared 3D between flat shapes. We call this “flat dimension.” It suggests the simplicity and power of Rippling’s products—without being snoozy.